Our customer is someone who loves gaming, be that dice gaming, board gaming, role-playing gaming, card gaming, or any other kind of gaming. This customer can be of any age, gender, race, religious belief or income level. The only unifying feature is the love of games in any or all of their forms. Our hope is that younger customers with enthusiasm will bring attention to the store. As these customers grow older, that enthusiasm will translate into a dedication to our establishment that will provide a steady base in the future. Customers with young families lack the time to participate in all in-store events; however, they will be looking for games to play with their families, especially younger children, so they can share their hobby. As their children grow older, they will bring the children into the store to participate in gaming related events as another bonding opportunity. Gaming is a lifelong hobby. Older customers whose families have moved on or who have retired themselves will enjoy having a community in which they can share their love of gaming. They will be able to act as mentors to younger gamers if they wish, or simply find a group of like-minded individuals with whom they can play.